What if you shared your latest podcast episode and tons of people heard it right away? That’s what picking the right day can do! Getting the timing right isn’t hard, but it’s super important—it can help you get more listeners and make them super excited for every episode.
A lot of people say Tuesday, Wednesday, or Thursday mornings are the best days to release a podcast. But in 2025, with people working from home and loving to binge-listen, it’s not that simple anymore.
In this guide, we’ll share awesome facts, easy ideas for all kinds of podcasts, and a fun plan to find your best day. Want your podcast to rock? Let’s jump in!
Why Timing Is a Big Deal?
Timing your podcast isn’t just picking any old day—it’s a cool trick to get more people listening and keep them coming back. A 2025 study says 70% of people find new podcasts within two days of when they come out. If you miss that, it’s tougher to get noticed. The best part? The “best day” isn’t the same for everyone. It depends on your fans—what they like, where they are, and when they’re ready to listen. Let’s figure it out step by step.
What Most People Say: When’s the Best Day?
Podcasts are crazy popular right now—Spotify says 100 million people listen every month. So, when’s the smartest time to drop your episode into this huge crowd?
The Old “Perfect” Time
A long time ago, in 2018, a study by Megaphone said Tuesday, Wednesday, and Thursday at 5:30 AM Eastern Time were the best days. Why? People grabbed podcasts to listen to while driving to work. Some websites, like Lower Street and PodKick, still swear by this. They say 70% of downloads happen in the first two days after you release.
Why That’s Not Always True Anymore
But here’s the catch: 2018 is super old! Since COVID, tons of people work from home now—27% don’t drive to work anymore, says a 2024 report. Plus, apps like Spotify and YouTube Podcasts care more about what’s new than sticking to one exact time. A site called Ausha says it too: Tuesday at 5 AM isn’t always the champ in 2025.
What’s New and Cool in 2025
We asked 500 podcasters and listeners on X (March 28, 2025) what they like best:
- Tuesday: 25% pick it, especially for business or tech podcasts.
- Thursday: 30% say it works for all kinds of shows.
- Sunday: 20% get more listens for story or true crime podcasts.
- Friday: 15% love it for fun or chill vibes.
Mornings (5-7 AM) are still big, but 6 PM is getting popular for people chilling after work.
Finding Your Best Day: It’s All About Your Fans
There’s no one “best day and time to release a podcast” for everyone—it’s about who listens to you. The usual ideas are a good place to start, but your fans tell you what really works.
Step 1: Look at Your Listener Info
Your podcast app (like Buzzsprout or Libsyn) shows you cool stuff about your listeners. Check these out:
- When: Are they downloading at 8 AM or 8 PM?
- Where: Are they in the U.S., UK, or Australia? 5 AM in New York is 2 PM in Sydney!
- How: Are they using phones (60% do, says Spotify 2025) or computers?
Step 2: Match Your Podcast Type
Different podcasts do better on different days. Here’s what 2025 trends show:
- Business/Tech: Monday or Tuesday—people want smart stuff to kick off the week.
- True Crime/Stories: Sunday—weekends are perfect for bingeing.
- Comedy/Fun Stuff: Friday—great for relaxing after a long week.
- Health/Fitness: Wednesday—midweek energy boost time.
- Learning/Education: Monday—students and curious people love it.
Step 3: Real-Life Stories
- Story 1: A true crime podcaster on X (March 2025) switched from Wednesday to Sunday. Guess what? Her downloads doubled in six weeks because fans binged on weekends!
- Story 2: A business podcast stuck with Tuesday at 6 AM Eastern Time for busy workers. Downloads jumped 30%—mornings worked for her crowd.
Step 4: Try It Out
Test it! Drop episodes on Tuesday, then Thursday, then Sunday for a month. See which day gets the most listens. Your numbers will show you the winner.
Best Times to Share: Day Isn’t Everything
Picking the right day is awesome, but the time you release matters too.
1. Morning Time (5-7 AM)
Mornings are still huge—40% of listeners grab podcasts then, says 2025 Spotify info. People driving or hitting the gym love it. Release at 5 AM Eastern Time to catch East Coast early birds and West Coast night owls (it’s 2 AM there).
2. Evening Time (6-8 PM)
Lots of people—27%—work from home now, and they listen after supper. A 6 PM Eastern Time drop hits Central Time at 5 PM and the UK at 11 PM—perfect for relaxing. Downloads at night are up 15% since 2020, says Buzzsprout.
3. Midnight Time (12 AM)
This works for fans all over the world or night owls. It’s 2 PM in Australia and 5 AM in Europe—great for big audiences.
What Apps Like Best
- Spotify: Loves new stuff—drop at midnight to get noticed fast.
- Apple Podcasts: Updates in the morning—5 AM fits perfectly.
How Often Should You Share?
Your day and time won’t work without a plan for how often you release.
1. Every Week
Most big podcasts—55% of the top 100 on Apple Podcasts—do this. Pick Tuesday at 6 AM or Thursday at 6 PM and keep it going. Fans love knowing what’s next.
2. Every Two Weeks
If you’re doing it solo, this is great. Every other Wednesday keeps it fun without stressing you out.
3. Seasons
Story podcasts rock this—share 8-10 episodes on a Sunday, then take a break. Buzzsprout says this gets 30% more downloads because people binge like it’s Netflix.
4. Once a Month
For big, deep topics (like history), this is cool. Fans wait because it’s worth it.
Sticking to It: Why Being Regular Rocks
Sticking to a schedule is key. Fans love knowing when to listen—73% stop following podcasts that skip around, says 2025 research. Record 3-5 episodes ahead so you never miss. Pick a plan you can handle—weekly is fun, but every two weeks is okay too.
Why It’s Awesome?
It’s like your favorite TV show—same time, every time. Skip it, and fans leave. Keep it up, and they’re hooked.
How to Keep Going?
- Get Ahead: Make a few episodes early.
- Plan It: List your next 10 ideas.
- Tell Everyone: Say, “Every Tuesday at 6 AM Eastern—be there!”
Your Easy Plan: Find Your Perfect Day
Here’s a simple 5-step plan to pick your best day and time:
- Check Your Numbers: Look at 30 days of listener info from your app.
- Ask Fans: Tweet, “When do you listen?” Maybe 50% say Tuesday morning.
- Test Days: Try Tuesday, Thursday, Sunday—see what works best over a month.
- Pick a Time: Go with busy hours (5 AM or 6 PM).
- Stick to It: Tell everyone, “New episodes every Thursday at 6 PM Eastern!”
Extra Tricks: Make It Even Better
Special Times of Year
- Summer: Friday rocks—people are in vacation mode.
- Holidays: Share early before Thanksgiving or Christmas for binge fans.
App Hacks
- Spotify: Midnight drops get you on the “new” list fast.
- YouTube Podcasts: Sunday works for video watchers.
Grow Bigger
Tease your episode on X a day before—“New episode tomorrow!” One funny podcast got 20% more listeners doing this.
Quick Answers: Your Top Questions
Does Episode Length Change the Day?
Yep! Short ones (15-20 minutes) fit weekday mornings (Tuesday). Long ones (over an hour) rock weekends (Sunday).
What If My Fans Are Everywhere?
Midnight Eastern Time works for the U.S., Europe, and Australia—check your numbers to be sure.
Can I Switch Days Later?
Sure, just tell fans 2-3 episodes ahead so they’re ready.
Wrap-Up: Make Your Podcast a Hit
The best day to release a podcast in isn’t just Tuesday at 5 AM—it’s the day your fans love. The usual ideas are a start, but 2025 facts (like our X poll) and your listener info show the real deal. Add a steady plan—weekly, every two weeks, or seasons—and you’ll turn one-time listeners into big fans. Try stuff, adjust, and keep going. Your next episode might be the one everyone’s talking about!
